AI Search Optimisation
Get your business recommended by ChatGPT, Gemini, Perplexity, and other AI platforms. Includes AI SEO, GEO, and AEO.
Learn moreYour Google Business Profile, Done Right.
A complete, accurate, and well-optimised Google Business Profile is one of the most powerful — and most underused — visibility tools available to local businesses. We set it up properly and keep it working.
What Is Google Business Profile Optimisation?
Your Google Business Profile is the first thing most customers see when they search for your business. It determines whether you appear in the Local Pack, what they see when they find you, and whether they contact you or a competitor. Most businesses have incomplete or poorly managed profiles — and it costs them enquiries every day. We optimise your GBP to perform across local search, Maps, and the AI-powered recommendations that are increasingly shaping how customers find businesses.
Your Google Business Profile Works With Your Wider Strategy
An optimised Google Business Profile doesn’t operate in isolation. It connects directly to your Local SEO performance, your citation footprint, and your AI search visibility.
When your GBP is complete and accurate, it sends stronger signals to Google for local rankings. When it’s consistent with your directory listings, it builds the NAP trust that search systems rely on. When it’s properly structured, it becomes a source of data that AI platforms draw on when recommending local businesses.
We optimise your GBP as part of a connected visibility strategy — not as a standalone task — so every element works together. Get in touch to find out what your GBP is currently missing.
Key Benefits
- Appear in Google's Local Pack and Maps for your key search terms
- Complete, accurate profile that builds trust with customers at first glance
- Correct category selection that maximises your local search visibility
- Optimised services and business description with strategic keyword placement
- Consistent NAP data that supports both local SEO and AI platform trust
- A GBP that aligns with your wider local SEO and AI search strategy
Our Process
A clear, methodical approach that delivers measurable results.
GBP Audit
We review your current listing for completeness, accuracy, and missed opportunities — identifying every gap that is reducing your visibility.
Category & Keyword Research
We research the best primary and secondary categories for your business, and identify the service terms that should appear in your description and listings.
Profile Completion & Optimisation
Every field in your GBP is completed and optimised — business description, hours, services, attributes, areas served — with accurate, strategic content throughout.
Services & Products Setup
We set up your services and product sections with clear, keyword-aware descriptions that tell customers — and Google — exactly what you offer.
Photo Guidance
We provide guidance on the specific photo types that improve profile performance — covering team, location, work examples, and service images.
NAP Alignment
We ensure your business name, address, and phone number on your GBP exactly matches your website and key directory listings — a critical signal for local search and AI visibility.
What You Can Expect
A clear, evidence-first approach to improving visibility across Google, local search, and AI search.
Step 1
See how your business is currently understood
We look at how your business appears across search, local visibility signals, and AI-driven discovery so you can see where clarity and trust may be missing.
Step 2
Find the gaps holding visibility back
From website messaging to local business details and AI search signals, we identify the issues that may be making your business harder to trust, surface, or recommend.
Step 3
Get clear next steps you can actually use
You receive practical, priority-focused actions designed to improve visibility, consistency, and discoverability — without the fluff of a generic agency report.
Ready to get started with Google Business Profile Optimisation?
Get a free consultation and discover what's possible for your business.
Frequently Asked Questions
Everything you need to know about AI search and local SEO.
Your Google Business Profile is one of the primary data sources AI platforms use when generating local business recommendations. A complete, accurate, and well-optimised GBP makes it significantly easier for AI systems to understand your business and recommend you in relevant searches. It also feeds directly into Google AI Overviews when people search for services in your area.
Many businesses see improvements in profile views, calls, and local rankings within 30 to 60 days. Some quick wins — like fixing incorrect categories or adding missing services — can show results faster. Results compound as your profile becomes more complete and consistent.
The initial optimisation is a one-off project. Ongoing management — including monthly posts, review monitoring, and profile updates — is available for businesses that want to keep their GBP consistently active and performing.
Service-area businesses that operate from home or travel to client locations can still have a Google Business Profile and rank in local search. We set up your profile correctly for your business type so you get the visibility you're entitled to without the complications.
Yes. We provide a review acquisition strategy — practical guidance on how to ask customers for reviews in a way that generates consistent results. Review volume, recency, and response rate all affect your local rankings, so this is a key part of GBP performance.
Your Google Business Profile is the anchor for your entire citation footprint. The business name, address, and phone number on your GBP needs to match exactly across every directory listing. When we optimise your GBP, we align it with your NAP & Citation work — ensuring your data is consistent everywhere it appears.
Related Services
Local SEO
Rank higher in Google local search and Maps. Built for service businesses, tradies, and local professionals.
Learn moreNAP & Citation Optimisation
Inconsistent business details across directories confuse Google and AI systems. We find and fix the gaps.
Learn moreDon't let competitors build their AI search advantage while you wait.
The businesses investing in AI search visibility today will dominate their categories for years. Start now.